Radek Novák and Euronova Group, along with Vision Thing, are changing
Ivana Bednářová | archiv Euronova Group
The ambitious Concept OOH is building an exclusive network of digital screens across the Czech Republic. The aim is to bring smart technology, a transparent system and a new level of visual communication to the world of outdoor advertising.
When technology vision meets genuine entrepreneurial flair, projects that push the boundaries of what is possible emerge. Vision Thing and Euronova Group are jointly launching an ambitious project – Concept OOH, a proprietary network of digital screens that is set to transform the landscape of Czech outdoor advertising in a matter of months.
The first installation is already on display in Prague’s Butovice Gallery, where fifteen digital screens – from elegant LCD totems to large-format displays – naturally complete the rhythm of the shopping centre and bring visually engaging, dynamic content to visitors.
But the capital is far from being the only target location. Concept OOH is gradually growing in the regions – the first outdoor LED screens have already been commissioned in Hodonín, Ostrava and Zlín. By the end of the year, the partners plan to cover 15 cities and connect more than 60 digital spaces, offering brands the opportunity to reach audiences in a new, smart way.
“After we started working with the founders of Vision Thing to put a state-of-the-art way of buying TV advertising in place, it was a logical step for us to extend this cooperation to the area of digital signage. Our joint vision is ambitious, and I am excited to see it come into life from the very first moments,” says Radek Novák, owner and CEO of Euronova Group.
Smart technology. A transparent approach. Maximum impact.
The Concept OOH network is not just about image – it’s about data, accuracy and fairness. Each surface is fitted with intelligent sensors that record the actual visibility of the ads. As a result, advertisers only pay for actual reach, as opposed to paying for mere display.
Advertising space can be purchased directly through Euronova Group, or using real time bidding (RTB) through Vision Thing and its connected RTB platforms Adform DSP, Google DV360, The Trade Desk, Vistar Media and Vision Thing DSP.
“By deepening our cooperation with the Euronova Group, we want to fit the whole country with digital LED and LCD screens that will be available to small and large advertisers in the most transparent way possible,” adds Richard Němec.
